Matilde Martínez Casanovas

About

Matilde Martínez Casanovas is the General Director of IGEMA Business School, a center attached to the Universitat Rovira i Virgili that offers studies of Official University Degree in Business Administration and Management (ADE) and the Master's Degree in Business Creation and Administration in a Globalized Environment (MUCAD). With the incorporation of Matilde, a new stage begins for IGEMA, in which the promotion of knowledge and excellence in its implementation will continue to be its most important commitments. Now more than ever IGEMA will bet on talent and creativity to help foster the entrepreneurial and innovative character of students. Matilde is also Director of CreaInnova Institute and Innovation Factory Institute, a professional service company specialized in developing people skills in creativity and innovation in organizations, applying innovative methodologies and techniques to an array of enterprise disciplines and areas of knowledge. With the support of our prestigious international experts we address the needs of organizations to be up-to-date in international trends and innovations. Mrs. Matilde Martínez Casanovas has a Psychology Degree. More than 20 years in training activities and 19 years managing Innovation projects. Post graduate in IT consultancy, Innovation management and e-learning. She obtained her PhD about Creativity and Innovation from La Salle University (Barcelona). Writer of some articles, papers, speeches and books related with new technologies and Innovation. Creator of Creativity Kit®, a kit of stimulation and training of creativity and creator of Innovation Kit®, a kit to help you create new and innovative solutions focused on people. Matilde is an expert in the development of creativity, innovation and entrepreneurship through experiential learning and as methodologies such as design thinking, lean start-up, agile, among others. https://scholar.google.at/citations?hl=es&pli=1&user=HRiV4twAAAAJ

Publications

Exploring Design Thinking Methodologies: A Comprehensive Analysis of the Literature, Outstanding Practices, and Their Linkage to Sustainable Development Goals

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Sustainability

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journal-article

Exploring Design Thinking Methodologies: A Comprehensive Analysis of the Literature, Outstanding Practices, and Their Linkage to Sustainable Development Goals

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Sustainability

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journal-article

TRANSFORMING DESIGN THINKING EDUCATION WITH GENERATIVE AI: A COMPARATIVE STUDY IN HIGHER EDUCATION

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conference-paper

TRANSFORMING DESIGN THINKING EDUCATION WITH GENERATIVE AI: A COMPARATIVE STUDY IN HIGHER EDUCATION

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Proceedings of the International Conference on Education and New Learning Technologies (EDULEARN)

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journal-article

ENHANCING ACADEMIC PERFORMANCE THROUGH ACTIVE AND EXPERIENTIAL LEARNING METHODOLOGIES WITH MOBILE PHONE USE RESTRICTION: A CASE STUDY AT IGEMA BUSINESS SCHOOL

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conference-paper

Higher education: the best practices for fostering competences for sustainable development through the use of active learning methodologies

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International Journal of Sustainability in Higher Education

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journal-article

brainstorming Kit, Manual de lluvia de ideas

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Matilde Martínez Casanovas

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book

innovation KIT, Manual de Innovación

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Matilde Martínez Casanovas

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book

creativity KIT, Manual de creatividad

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Matilde Martínez Casanovas

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book

Flipped Classroom as an Active Learning Methodology in Sustainable Development Curricula

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Sustainability

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journal-article

Flipped Classroom as an Active Learning Methodology in Sustainable Development Curricula

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Sustainability

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journal-article

Com els espais d'aprenentatge a l'educació superior ajuden a millorar els resultats academics

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X International Conference on University Teaching and Innovation

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conference-paper

Improving Creativity Training. An examination of the effects of delivery method and problem realism on creative performance in post-training ideation

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dissertation-thesis

Gestión creativa de las start-ups

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Pocket RedEmprendia

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journal-issue

La creatividad en ventas

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Creatividad e Innovación de Camernova: Cuadernos de Innovación (IV)

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book-chapter

La opinión del cliente cuenta

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Creatividad e Innovación de Camernova: Cuadernos de Innovación (IV)

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book-chapter

Técnicas de innovación en base al cliente

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Creatividad e Innovación de Camernova: Cuadernos de Innovación (IV)

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book-chapter

Innovation Factory Brainstorming: improving idea generation through experiential learning training

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XXII ISPIM Conference: Sustainability in Innovation

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conference-paper

Business and entrepreneurial prior knowledge: complementary role in opportunity identification

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Proceedings XXI ISPIM Conference: The Dynamics of Innovation

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conference-paper

Designing pragmatic innovation measurement heuristics

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Proceedings XXI ISPIM Conference: The Dynamics of Innovation

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conference-paper

Importing innovation practices: challenge for employee creativity behaviour in its national context

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Proceedings XXI ISPIM Conference: The Dynamics of Innovation

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conference-paper

Improving Creativity Results and its Implementation in Organizations Using Creative Techniques Through Experiential Learning Training

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5th European Conference on Innovation and Entrepreneurship

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conference-paper

Improving creativity results in organizations using creative techniques through experiential learning training

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Proceedings XXI ISPIM Conference: The Dynamics of Innovation

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conference-paper

Innovación en marketing y ventas: nuevas formas de llegar al mercado

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Creatividad e Innovación de Camernova: Cuadernos de Innovación (I)

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book-chapter

Employee creativity behavior based on national cultural dimensions: observations from a comparative case study

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Proceedings 4th European Conference on Entrepreneurship and Innovation

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conference-paper

Improving creativity in organizations using creative techniques with experiential learning

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Proceedings 4th European Conference on Entrepreneurship and Innovation

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conference-paper

Improving creativity in civil service organizations using creative techniques with experiential learning

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Proceedings XX ISPIM Conference: The Future of Innovation

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conference-paper

Guia de promoció mitjançant les noves tecnologies a Internet. Consells per promoure amb èxit les fires amb les TIC

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Federació de Fires de Catalunya

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book

Interacció home-ordinador

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Input: revista divulgativa de tecnologies d'informació i gestió de recursos de l'Escola d'Enginyeria la Salle (EUETT-ETTSEI)

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journal-article